Adwords versus Adsense
Advertising with Adwords is for the Internet marketer who wants to generate traffic to their site. Adsense is for the Internet publisher that is willing to allow Adwords ads to appear on their website that are related to their topic. The Adwords advertiser pays a fee for getting the advertising space and Google shares some of that money with the Adsense publisher that allows the ads to appear.
This is a true win-win situation since the advertiser has their ads show up only to markets that are interested in their services or products, the publisher providing the space gets a monetary benefit and the traffic find the information they want readily available.
Adwords Rules and Regulations
Before you even consider using Adwords as a means of generating traffic, you need to become familiar with Google’s Adwords rules, terms, conditions, regulations and what they will and will not accept and tolerate. Google, being such a large and respected organization, does not take lightly those people who try to bend the rules to get around them. They will rather quickly ban those people from using their Adwords or Adsense systems.
If you don’t want to follow the rules provided by Google, you will not become a success with Adwords. You’ll probably end up being barred from even trying your hands with the system.
Where Adwords Appear
When you set up an Adwords account, you are given access to a keyword area that you can bid on keywords and establish your Adwords spending budget. This determines how often and how high a position your Adwords ads will get on various web pages. The more you bid on a keyword, the higher your position and the more often your ad will appear.
The keyword that is bid on is the keyword used on webmaster’s search engine optimized websites. So, if you want to advertise to people that have an interest in buying parts for sports cars, you might want to bid on “sports cars”, “sportscars” or a similar Adword keyword.
Adword and Adsense combine to locate web pages that are formatted to allow an advertisement about your selected keyword to come into that web page. Sometimes more than one ad will appear on a web page and how high in the order your ad falls depends on how much you are paying.
In the case of Adwords, you do get what you pay for. If you are willing to pay more for a keyword, you will get a higher frequency and higher position in the list of ads on a web site if more than one is used. If only one Adwords ad is used, only the high bidders get selected. Most web sites provide two or three ads per web page.
The Conversion Factor
Once Adwords have gotten traffic to your website, the rest is up to you. You must convince the traffic to convert to sales or provide a call to action so strong that the visitor is compelled to perform the action you desire.
The only purpose of Adwords is to get the traffic to your site. Do not expect the sales to occur unless you provide top-quality information, products or services and provide these in attractive, easy to use formats.