Social media marketing. What the heck is that exactly?
As someone who has been marketing socially for years I can tell you there is no one single answer for that.
This we know. Many people are dramatically changing their lives by earning amazing incomes from home by following some simple steps.
We can define marketing as “using words and images to sell products or services”.
So basically marketing is sales in print. Of course, now we use audio and video as well as text, but we are still doing the same thing. That is we are convincing someone to buy or do something!
Social marketing is simply using the power of ‘social’ sites to do the exact same thing.
Social sites include any site where people gather in a group and offers an opportunity for a marketer to introduce products and services.
Anyone can do it – and they do! Unfortunately, most do it badly which hurts those of us who know how to market correctly.
There are unspoken and unwritten rules concerning marketing that most marketers ignore at their peril (no business = no profit!)
My purpose is to help you (if you are interested) sidestep these challenges as best I can and show you the path to creating an income providing a sorely needed service – great marketing.
Social media marketing can greatly improve your bottom line – but if not done correctly can hurt you just as badly!
Here are 3 ways NOT to use social media marketing…
1. Do not use social media marketing to make false claims or false statements. This is a bad idea anyway as almost anything you say on the Internet stays around forever! So do not write things you might ever want to retract!
2. Make sure you follow up on your marketing. Many failures attributed to social media marketing are actually failures in the original creators to take advantage of the many tools available to document what is working, where it is working and with whom. Armed with this information it is much easier to target your next piece of marketing.
3. Ensure your marketing is omnipresent. It is much more challenging to get your message heard if you broadcast to multiple social media platforms at once using tools readily available. For instance pingfm.com will broadcast your short messages to all of your social accounts at once.
Here is the good news. Social media marketing has not been taken over by the big guys – yet.
But they are coming. And when they figure it out – the little guys will be sucking hind you know what!
So if you are thinking this is the time to take advantage of a phenomenal opportunity that will only come once in a lifetime – you are absolutely correct. And I suggest you get to it!