Category: Marketing

Total 24 Posts

How To Do Market Segmentation

Market segmentation is to segment or divide the total market that exists for a homogeneous product in different submarkets composed of consumers with similar characteristics, and then select from all the resulting sub-markets, the market or markets more attractive to venture. The reason to segment the market today is that

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How To Do Market Research

The market research is the process through which certain information is collected from the market, this information is analyzed and, based on this analysis, decisions are made ​​or designed strategies. The depth of market research and the need for it can be diverse and can range from a somewhat informal

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